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Evoki is a Bangalore based offline clothing store exclusively for kids.


Client Requirement

Brand Creation/Consulting

The Brief

The client wanted the logo to be friendly and appealing to the kids, and to represent freedom like a child's spirit. 


Logo concept

The butterfly in the logo represents child like freedom that talks exactly about the brand. The usage of the colour blue represents calmness and serenity that they want to portray through their product store. The colours yellow depicts happiness, and warmth, and adds a brighter touch of colour to the logo palette

Once the branding was done, the time had come to 

curate, design AND express