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API DNA is a Luxemburg based tech and financial tech firm that mainly deals with APIs in the financial tech industry. They also integrate banking apps. 


Client Requirement

Brand Creation/Consulting

The Brief

The client’s main requirement for us was to curate a logo that fit their brand.


Logo concept

We were requested to incorporate the concept of a helical DNA structure in their design, as to symbolise that they specialise in API’s. 


The helical structure of the DNA also was a specific design that fit their business name well, hence it felt right to use the design in their logo