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TVS

CUSTOMER STORY

Relaunching a next-gen tech organization’s digital presence

Brand development & creation for a tech organization that is reimagining the future with technology

Client

TVS Next

Industry

IT / Technology

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TVS Next functions with a mission to re-imagine, design & develop various software that enables businesses build next-generation solutions. They bring together elegant experiences, robust engineering, and insightful data strategy combined with their “commonsensical” approach to help their clients reimagine future and thrive digitally.

 

01

Client Requirement

Brand Identity, Brand Awareness

The Brief

To create a unique brand identity to successfully convey their purpose along with a product collection as a platform for a brand relaunch. Additionally aid the team with content strategies at the initial stages of marketing the brand.

Outcomes

The brand identity & marketing collaterals we’ve created for TVS Next is a reflection of their futuristic, technological expertise. 

02

Our Role

Brand Identity

Brand Awareness

Brand Creation

Digital Marketing

03

Problem Analysis

Create a modern brand identity that accurately represents the brand’s expertise.

Design collaterals that would add to & enhance their USP as a leader in the industry.

Design a corporate space reflecting their vision.

04

Solution

Brand identity & Brand Awareness

Creating a futuristic, memorable brand identity that stood out & symbolized the business mission. 

Utilize the brand identity as the reference and brand the corporate office space with the same elements, tying it together cohesively. 

Application of the logo & elements across various brand touchpoints.

Learnings

01

Use of unconventional, geometric style of design added to TVS Next’s individuality.

02

Design isn’t just to please the eye, rather to visually communicate without words.

03

Research on the industry gave the push to create an elevated identity that celebrates their futuristic, technological vision.

05

Our Approach & Creations

Understanding TVS Next’s ethos & their vision, we’ve created a brand identity utilizing sharp, geometric shapes. As an affiliate of an iconic brand such as TVS, the identity conveys the deep trust consumers have placed in the brand while representing the future the conglomerate is heading towards. To maintain uniformity across touchpoints, we ensured to create marketing collaterals that would complement the logo seamlessly. 

UX Analysis

Experience journeys of both the user personas are evaluated with previous app and desired app features using stakeholder interview methodology.

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home improvement services

Visual Designs

Competitor research on home improvement services market and we realized that most of them only generate leads for the service providers, but don’t actually let the customers interact with them, which we fixed by bringing in the interaction feature.

Once the targets were defined, the time had come to 

BUILD, CONSTRUCTAND DESIGN
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We would like to thank and recommend Earnings Designs to anyone looking to enhance their current website, App or create a new one.  These guys are top shelf when it comes to new and innovative way to help your business come to life.  Not only are their designs and features incredible, their outside the box thinking on ways to go to market, management, advertising separates them from the pack! We have been working with them for over 2 years with great pleasure. They deliver on what they say they will do and they always keep you informed on what’s happening.

Thomas Gonzales

Chief Operations Officer Easybids.com, Easybids