Isuzu
ISUZU Motors, is one of the world’s leading automobile manufacturers with a dominant presence in commercial vehicle, Sport Utility vehicle segments.
01
Client Requirement
Digital Marketing, Brand Awareness
The Brief
To create a compelling video campaign with an objective to achieve greater customer acquisition.
Outcomes
The detailed video ad & campaign we’ve created for ISUZU resulted in huge traffic & great reach towards customer. The video has gained 3.2K organic views till date, making the marketing event a great success.
02
Our Role
Brand Awareness
Design Strategy
Digital Marketing
03
Problem Analysis
Create an attractive campaign strategy and video ad with an objective to achieve greater customer acquisition.
04
Solution
Brand Awareness
Create two videos to capture customer behavior and their reactions while experiencing the car.
To capture the customer’s first emotions while driving the car through scenic forests & off-road based on the Great CxO Adventure drive.
Learnings
01
Video campaigns showing real customers experiencing a product adds to the brand’s credibility resulting in greater success & helps with better customer acquisition.
05
Our Approach & Creations
The video is a reflection of ISUZU’s expertise in the automotive industry. Compiling raw, beautifully shot footage from the Great CxO Adventure drive, we’ve created a visual that has proven to impact customers. With 3.2K organic views to date, the video is serving its purpose by boosting brand awareness & aiding customer acquisition.
It's a time for real branding, the time had come to
We created two videos which captures experience, customer behavior and reactions when customers first feels and drives the car in reality scenarios in the forest and off-road. It was based on "Great CxO Adventure" drive experience.
